B2B eCommerce highlights in Parttrap ONE
- eCommerce platform developed for manufacturers & distributors
- Back-end integration to ERP-system
- Customer specific price lists and terms
- Customer specific product assortment
- Approval flows for order submission
- Advanced Personalization and User Roles
- Collaboration features for Sales Channels
We are B2B eCommerce Specialists
Parttrap is known for delivering high end B2B solutions for demanding customers. We have specialized on product centric industrial manufacturers and distributors with medium to high level of complexity. Many of our customers are operating in multiple markets and need a solid platform that can handle multiple companies, languages, currencies and brands within one single installation.
Why invest in B2B eCommerce?
B2B eCommerce is predicted to turn over twice the value of B2C eCommerce globally. The order value is higher, the sales process is longer and the return frequency of the purchased goods is lower which means that the margins are much higher for B2B eCommerce. This means that investments in B2B eCommerce are likely to pay off.
B2B eCommerce VS B2C eCommerce
While B2C eCommerce is known to require sophisticated front-end features, B2B eCommerce requires a much more advanced back-end and integration to the ERP system. Historically, B2B eCommerce was installed as stand-alone sites hidden behind a log in. SEO was not required and the usability was not the first priority. Today, we have a completely different situation. Every B2B customer requires nothing less than a B2C customer. The B2B site is in most cases just a different mode of the home page and the open B2C site. Therefore, today’s site owners understand that a great B2B eCommerce site needs to include a great front-end and a fantastic back-end.
B2B companies trying to use B2C eCommerce platforms will quickly realize the difference. B2B merchants need to manage customer specific price lists, set up customer specific product assortment, allow multiple user roles per customer company and offer approval flows for order submission. Different roles also require different workflows, unique content and features. The conclusion is that B2B eCommerce is a great opportunity to create a competitive advantage by offering the best customer experience. The reward is a major increase in sales volume and profit margin.